Open Optimizely CMS in a New Tab – Instantly

If you spend your days inside Optimizely CMS, you'll know it's powerful — but not always the fastest to navigate. That’s especially true when you're flipping between the CMS and the live site to check changes, test layouts, or debug components.

That constant right click, open in new tab? Yeah, that gets old fast.

So I built something to fix it.

Introducing: Optimizely CMS – Open in New Tab

This Chrome Extension does one thing — but it does it really well: It adds a button to your browser that lets you open the current page from Optimizely CMS directly in a new tab. No extra clicks. No back-and-forth.

How it works

• You enable the extension for a site via the popup.

• While editing a page in Optimizely CMS, click the extension icon.

• Boom — it you know have the option to open in a new tab.

It grabs the friendly URL for the content item you're working on and adds a second link we can open in a new tab.

Behind the scenes, the extension checks the CMS editing context, extracts the relevant URL, and builds the direct frontend path.

It’s lightweight, safe, and fast.

Why bother?

This tool saves a few seconds per page — but those seconds add up fast when you're working across dozens of content items, testing layout tweaks, or reviewing stakeholder feedback. Less friction = more flow.

You’ll especially love this if:

• You’re doing QA or UAT work across environments

• You’re implementing content recommendations or A/B tests

• You’re working with editors and want a quick preview link

• You’ve just always forget to right click and open in a new tab

A clean, polished UI

The extension comes with a tidy UI (no surprise if you know my standards) – styled to feel at home in any workflow, with clear statuses and toggles. It respects your current domain, doesn't nag, and won't inject anything except the new link into the pages.

It also plays nicely with multiple environments — handy if you're switching between dev, staging, and production versions of the CMS.

No tracking. No fluff.

Just a practical tool to improve your editing experience. No tracking, no data collection, no weird behaviour — and completely open source.

Get it now

• Install from the Chrome Web Store

Made by a fellow Optimizely dev

I’m Andy Blyth — Technical Architect at 26 DX, Optimizely OMVP, and all-round backend dogsbody. I use Optimizely every day and built this extension because I always forget to right click, and I figured other probably do as well.