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Hey! I'm Andy Blyth.

Technical Architect, Sensei, Husband, Dad

Sensei Andy Blyth drawing his katana

About Me

Solving problems, then writing code

As a highly experienced Technical Architect, I have spent over 20 years working for a few key digital agencies, primarily focusing on web development using ASP.NET and C#. Over the years, I have worked with many programming languages, gaining a wealth of knowledge and experience in the field.

My primary area of expertise is developing websites using CMS/DXP platforms, such as Optimizely, SDL Tridion, Umbraco and Contentful.

In my previous roles, I played a significant role in developing bespoke CMS and eCommerce platforms used by major companies like JD Sports, A-Plant, and size?. This experience has given me a deep understanding of the technical requirements of businesses and how to align them with their goals.

I work hard to keep up to date with what is going on in the world of development and digital media. I am always tinkering with something new, like the Konami Code easter egg on this site.

3rd Dan Black Belt in Japanese Jiu-Jitsu

I am an active member of the Ruschroft Jiu-Jitsu Club, which is the headquarters of the International Jiu-Jitsu Organisation (IJJO). Under the guidance of Sensei Neville Kershaw, I have been practicing Traditional Japanese Jiu-Jitsu for several years and currently hold a 3rd Dan Black Belt. In addition to my training, I also mentor the senior coloured belts, helping them to progress in their own Jiu-Jitsu journey.

Jiu-Jitsu is not only a passion of mine but also a great way to stay in shape and maintain a healthy lifestyle. The physical and mental benefits that I gain from Jiu-Jitsu are numerous, including self-discipline, improved health, focus, and confidence. Regular training helps me to get my blood pumping and stay energized, which is essential for maintaining a productive and healthy lifestyle.

Overall, my commitment to Jiu-Jitsu not only provides me with physical and mental benefits, but it also helps me to maintain a balanced and healthy lifestyle, which is essential for success in both my personal and professional life.

Snap Happy: My Love for Photography and Capturing Life's Unscripted Moments

Photography has been a passion of mine for as long as I can remember. I always carry a camera with me, as I love to capture the beauty and wonder of the world around us. Whether I am out for a walk with my family or exploring a new city, I am constantly searching for the perfect shot.

My love for photography has led me to create a photography page, where I showcase some of my best work. You can find a collection of my favourite photos on this page, showcasing my ability to capture stunning landscapes, portraits, and more.

I believe that photography is not just about taking pictures, but it is also about capturing memories that will last a lifetime. Through my photography, I strive to capture the essence of a moment and tell a story that can be shared with others.

Overall, my passion for photography has allowed me to explore and appreciate the world around me in new and exciting ways. Whether I am capturing a breathtaking sunset or a candid moment with friends and family, I am constantly seeking to improve my craft and share my love of photography with others.

20+ Years of experience


Simply put, Andy is great to work with. He has a problem solving attitude towards our partnership and someone that I've built a strong partnership with during my time at Optimizely. He's enthusiastic and has wide technical knowledge as well as a keenness to understand more about Optimizely and its' products.

Andy is a credit to Dept and a strong ambassador for their technical capabilities and ease in which they can be partnered and worked with.

Simon Chapman
Simon Chapman

I've had the pleasure of working with Andy for 7 years. He was a developer and now Head of Back End Development at DEPT, while I held positions both as a Digital Content Owner and now Solution Owner Optimizely DXP at Jotun. Andy is vastly knowledgeable in so many aspects of the technical world, be that development, infrastructure, solution architecture or approach to implementations.

He worked with implementations and migrations for us both on the Tridion platform and lately Optimizely, also the transition from the former to the latter. Not only is his immense technical skillset and solution oriented approach much appreciated and valued, but he is also a very nice guy, always with a smile and calm demeanor that makes him a great person to work with.

Adis Isovic Mildon
Adis Isovic Mildon
Jotun AS

Andy is an exceptional colleague, he’s kind, funny, infinitely patient and always willing to help, teach and guide others. Andy also is an asset to company culture. Despite the demands of his role he takes personal time to help promote inclusivity by giving recommendations on activities for the staff social events that ensures all employees will feel welcome and encouraged to attend.

Andy also has hosted pub quizzes in the office and is a fantastically engaging and entertaining presenter. I’ve worked with Andy for over 6 years, holding him in very high regard, not just as a colleague but as a great friend too!

Natalie Rowe

I had the pleasure of working closely with Andy at DEPT during the Jotun project. As a Tech Lead/Architect, Andy consistently demonstrated exceptional leadership and technical prowess.

Andy’s proficiency with the .NET & Optimizely tech stack is truly commendable. His ability to tackle complex technical challenges and find elegant solutions was invaluable to the success of our project. Whether it was explaining intricate technical concepts to the team or collaborating with stakeholders, Andy always maintained clarity and professionalism.

His problem-solving abilities are unmatched. Andy approaches challenges with a strategic mindset, breaking them down into manageable components and finding innovative solutions. As a mentor, he played a pivotal role in nurturing the growth of junior team members. His patience, guidance, and willingness to share knowledge made him an invaluable asset.

I wholeheartedly recommend him for any challenging technical leadership role.

Raghavendra Murthy

I have had the privilege of collaborating with Andy for more than 8 years. During this time, Andy has demonstrated exceptional leadership, particularly in the face of management transitions within the Development team. His achievements during this period are a testament to his dedication and proficiency in navigating complex challenges.

Andy consistently exhibits a proactive approach, readily stepping in to address challenges and anticipate future needs. His foresight, combined with his willingness to assist others, has been instrumental in our team's success. I am grateful for Andy's unwavering support throughout our professional journey together.

In any environment, Andy's contributions would be invaluable, and I have no doubt that he will continue to excel wherever his path leads him.

Tom Simm

I've worked with Andy for over 10 years in my capacity as a Test Analyst . In that time we have collaborated closely on a number of high profile projects. Andy is very knowledgeable and always approachable, taking the time to help other team members as and when needed. He is also highly regarded by clients.

Sarah Harvey

Thank you for always bringing your best self to work. And just being Blyth. #InspirationalLeader

Jake Smith

I have been working with Andy for almost one year now in DEPT®. When I started in the company he was very helpful and a very important key in my progress in the company. His level of expertise and knowledge is impressive, working with a very wide technology stack. Andy is always willing to help and to work in new challenges, in which he is always one of the top developers. Having colleagues like him makes your life easier, and a guarantee for the success of the company.

Alberto Fernandez Vadillo

As Technical Director at Redstar, Andy has helped me grow my skills and guide me along my journey here with both his technical knowledge and his managerial skills, helping me to get the best out of my work. He is a great asset to the company.

James Newbert-Breen

Andrew and the Redstar Team have worked on a number of websites for us and have produced excellent results that have always delighted our clients. With particular expertise in e-commerce sites, Andrew is professional but always easy to work with. He doesn't hide behind jargon and I would recommend him to anyone looking to develop a new website or upgrade an existing one.

Guy Parker
Creation ADM

I worked with Andy for around 2 years and at times I amazed at the knowledge and problem solving skills he posses. He has the knowledge and skills to cover almost all area in high level programming and web based technologies. His problem solving and management skills are excellent and he is a great mentor too. From my experience, I wholeheartedly recommend Andy, he is really an asset to any organisation and he is very capable of fulfilling any duties entrust him with.

Eldhose Mani

Andrew is a skilled and experienced Microsoft .net developer who has worked on a variety of complex projects for us. He is enthusiastic and has a good understanding of internet technologies. I would readily recommend Andy for a developer role.

Mike Ryan
Idaho Technology


March 2022

Outstanding Technical Innovation

DEPT® FGD Awards 2022
FGD Awards

March 2022

Project Team of the Year

DEPT® FGD Awards 2022
FGD Awards

January 2023

The Motivator

DEPT® Best of 2022 Awards

Latest Posts

Employment & Education

Apr 2024 onwards
Technical Architect @ 26

Not yet started this role, but really looking forward to the new experiences and challenges to come.

2015 Onwards
Sensei @ Rushcroft Jiu-Jitsu Club (IJJO)

After an extended break I returned to the world of Jiu Jitsu, working hard to refresh my skills and complete my 1st Dan Black Belt in 2015, my 2nd Dan Black Belt in 2017 and my 3rd Dan Black Belt in 2023.

2022-Apr 2024
Head of Backend Development @ DEPT®

As DEPT®'s Head of Back-end Development, I lead a team of skilled .NET developers in creating and maintaining high-quality, scalable, and secure web applications for our clients. I oversee the design and implementation of complex back-end systems, collaborate with stakeholders to align solutions with business objectives and mentor our developers to enhance their skills and deliver quality code.

Principal Developer @ DEPT®

As a Technical Architect, my role involved pitching, leading discovery workshops, building proof of concepts, and architecting/developing initial solutions while ensuring the best technology stack was used to provide optimal solutions for our clients. I oversaw the development team, focusing on code quality and review, and facilitated project transition and ongoing support for the DOS team.

In addition to technical responsibilities, I also steered the back-end and front-end development teams, supported with recruitment, and handled line management, and mentoring.

Senior Developer @ DEPT®

Here I am one of the Senior Developers. My main area of expertise is SDL Tridion , but I also support with projects built on Umbraco, Contentful, and shortly will begin working with Episerver.

Managing Director @ We Do Code

I setup We Do Code in 2015, and worked with a small group of loyal customers on large bespoke asp.net web applications. After 12 months I found it difficult to balance work and family, so I made the tough decision to close the business.

Technical Director @ Redstar Creative

The most senior technical person within RedStar Creative. I provided technical direction on business decision making.

As the Technical Director, I worked on single projects and managed many projects developed by my staff. I kept close contact with the Managing Director, Client Account Managers, and Project Managers.

C# Web Developer @ Idaho Technology

I worked here until I was made redundant. My role at Idaho was as a Web Developer. I focused on building custom controls that interacted with the database (including stored procedures). This allowed the front end developer to customise the HTML and CSS.

I was responsible, with another developer, for building the new .net version of the CMS. I also set up and managed an SVN server as before my employment no version control system was in place.

PgDip Database and Web Based Systems @ The University of Salford

Modules included Computer Networks, Programming for Networks, Management Principles and Practices, Research Methods, Advanced Databases, and Web-based Systems Development.

C# Web Developer @ Visuality

I worked with the .NET environment, using both C# and VB 6 to integrate websites with Visuality’s CMS system. I worked with MSSQL, XHTML, CSS, and JavaScript.

Whilst maintaining legacy sites I also worked with ASP, VB6. I developed new features for the systems. Including a new search functionality in the ‘i2i’ email marketing system. Additions to the CMS such as the new ‘PageBuilder’ system. I was also involved in translating parts of the CMS from classic ASP/VB6 to C# .NET. I was responsible for managing the support team.

BSc(Hons) Internet Computing @ The University of Salford

Modules included XML Development, Natural Language Programming, Parallel Programming, Web Development, Structures, Entrepreneurial Management, Communication Systems, Artificial Intelligence, and Internet Security.

Freelance Developer @ Elite Edge Marketing

Mainly working with bespoke sites, and a couple of early Umbraco sites, this gave me a taste of agency work, and it's pretty much all I have done since.

FdSc Computer Science @ The University of Salford

Modules included Developing Java, System Analysis, Object Orientated Design, Computer Architecture, Web Scripting, Operating Systems Management, and Human-Computer Interaction

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