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Your Optimizely Opal Is Probably Burning Carbon It Doesn't Need To

Your Optimizely Opal Is Probably Burning Carbon It Doesn't Need To

Four patterns Optimizely practitioners could be getting wrong with Opal agents: inference levels, oversized tool responses, missing output constraints, and no agent response caching.
6 Minute Read
Blog Post
How CMS Implementations Need to Change for GEO and AEO

How CMS Implementations Need to Change for GEO and AEO

Search is changing. AI systems are increasingly the first point of contact between your content and your audience, and they don't behave like traditional search crawlers. If your CMS implementation was built purely with SEO in mind, it probably isn't ready for what's coming.
18 Minute Read
Blog Post
Building Faster Feedback Loops with Opal: Two Hackathon Projects

Building Faster Feedback Loops with Opal: Two Hackathon Projects

Two Opal Hackathon projects explored how to bridge data and action. Using the Optimizely.Opal.Tools SDK, we extended Opal with new tools, showing how it acts as an enablement layer for developers and marketers.
4 Minute Read