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Running Optimizely 12 on a Mac

Running Optimizely 12 on a Mac

Now that Optimizely 12 runs on .NET 5 it can be run on a Mac, and with most front enders using Macs, I thought it might be useful to demonstrate the steps on how to get it up and running on a Mac.
1 Minute Read
Blog Post
Setting Up Optimizely on Aspire: A Developer's Walkthrough

Setting Up Optimizely on Aspire: A Developer's Walkthrough

Explore the step-by-step guide to setting up Optimizely with dotnet aspire and C# 8.0, tailored for developers seeking to enhance their digital projects. Dive into my comprehensive walkthrough on the Optimizely Aspire GitHub repository.
2 Minute Read
Blog Post
Optimizely (Episerver) Content Cloud Exam - My Tips

Optimizely (Episerver) Content Cloud Exam - My Tips

After sitting the exam, I thought I would document some of the ways I prepared for the exam, and what I found most useful out of the material.
1 Minute Read
Blog Post
How CMS Implementations Need to Change for GEO and AEO

How CMS Implementations Need to Change for GEO and AEO

Search is changing. AI systems are increasingly the first point of contact between your content and your audience, and they don't behave like traditional search crawlers. If your CMS implementation was built purely with SEO in mind, it probably isn't ready for what's coming.
18 Minute Read
Blog Post
Open Optimizely CMS in a New Tab – Instantly

Open Optimizely CMS in a New Tab – Instantly

Speed up your Optimizely CMS workflow with this free Chrome Extension. Instantly open the live view of the page you're editing – no right click, open in new tab, no faff.
1 Minute Read
Blog Post
Introducing MicroMediator: A Lightweight High-Performance Mediator for .NET

Introducing MicroMediator: A Lightweight High-Performance Mediator for .NET

A lightweight, high-performance mediator pattern library for .NET. Learn why MicroMediator exists, how it compares, and how it fits cleanly into many projects, including Optimizely CMS builds.
2 Minute Read
Blog Post
Optimizely CMS Roadmap

Optimizely CMS Roadmap

Explore Optimizely CMS's latest roadmap, packed with developer-focused updates. From SaaS speed to Visual Builder enhancements, developer tooling upgrades, and Graph-first architecture in CMS 13, see how these innovations empower modern content delivery.
2 Minute Read
Blog Post
Is Optimizely CMS PaaS the Preferred Choice?

Is Optimizely CMS PaaS the Preferred Choice?

As always, it depends. With it's comprehensive and proven support for complex business needs across various deployment scenarios, it fits very well to enterprise needs. And you should always choose based on your needs, not on hype or buzzwords. If you know you are going to need a back-end-for-frontend layer, or your own custom APIs, you can do this with PaaS without having to involve yet another tech vendor. If you have this already, or require a completely segregated services approach, mixing and matching stacks and services, then SaaS might be the right choice.
1 Minute Read
Blog Post
Generating testable content in Episerver

Generating testable content in Episerver

A simple episerver project with a couple of basic page types to show how an Initializable Module can be used to generate pages that QA and UAT teams can use during their testing/sign off process. I have used Bogus and Waffle to generate realistic content, the Faker classes can be found in the business module along with the module.
1 Minute Read
Blog Post
Your Optimizely Opal Is Probably Burning Carbon It Doesn't Need To

Your Optimizely Opal Is Probably Burning Carbon It Doesn't Need To

Four patterns Optimizely practitioners could be getting wrong with Opal agents: inference levels, oversized tool responses, missing output constraints, and no agent response caching.
6 Minute Read
Blog Post
The Fragment Conundrum

The Fragment Conundrum

Explore the challenges and opportunities of working with Optimizely SaaS, GraphQL fragments, and headless CMS architectures. Learn practical solutions with .NET BFF APIs, GraphQL.NET, and modular content strategies for modern front-end frameworks.
2 Minute Read
Blog Post
From Agentic Theory to Practicality: Using Optimizely Opal’s Instructions Feature

From Agentic Theory to Practicality: Using Optimizely Opal’s Instructions Feature

A practical look at Optimizely Opal’s Instructions feature — from built-in agents to creating and managing custom instruction workflows. Ideal for teams scaling AI-powered content with structure and intent.
4 Minute Read