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How CMS Implementations Need to Change for GEO and AEO

How CMS Implementations Need to Change for GEO and AEO

AI systems are now often the first contact between your content and its audience. Why a CMS built purely for SEO isn't ready for GEO and AEO.
18 Minute Read
Blog Post
Looking back at Optimizely in 2025

Looking back at Optimizely in 2025

Optimizely's 2025 shift to a unified execution loop, and how agentic Opal AI and integrated data drive learning velocity for developers and marketers.
4 Minute Read
Blog Post
Open Optimizely CMS in a New Tab – Instantly

Open Optimizely CMS in a New Tab – Instantly

A free Chrome extension that opens the live view of the Optimizely CMS page you're editing in one click. No right click, no new tab, no faff.
1 Minute Read
Blog Post
The Fragment Conundrum

The Fragment Conundrum

Working with Optimizely SaaS, GraphQL fragments and headless front ends, with practical fixes using .NET BFF APIs, GraphQL.NET and modular content.
2 Minute Read
Blog Post
Optimizely CMS Roadmap

Optimizely CMS Roadmap

Optimizely's CMS roadmap for developers: faster SaaS, Visual Builder updates, better developer tooling and Graph-first architecture in CMS 13.
2 Minute Read
Blog Post
Optimizely release SaaS CMS

Optimizely release SaaS CMS

Optimizely's SaaS CMS is here: automatic updates, lower costs, enterprise-grade security and more flexibility for developers and editors alike.
1 Minute Read
Blog Post
Is Optimizely CMS PaaS the Preferred Choice?

Is Optimizely CMS PaaS the Preferred Choice?

When Optimizely PaaS beats SaaS: BFF layers, custom APIs and fewer vendors. And when SaaS fits better. Choose on your needs, not the hype.
1 Minute Read
Blog Post
Why C# Developers Should Embrace Node.js

Why C# Developers Should Embrace Node.js

Why C# developers should learn Node.js, especially with Optimizely's SaaS CMS on the horizon, and the new opportunities it can open up for you.
2 Minute Read
Blog Post
Default Values in Contentful

Default Values in Contentful

Finally default values have been added as an option in Content Models in the Contentful CMS
1 Minute Read
Blog Post
New site for Wife of a Geek

New site for Wife of a Geek

A new site for Wife of a Geek, rebuilt on Contentful and Azure Cognitive Search after a frustrating, flaky first version on WordPress.
1 Minute Read
Blog Post
Mediator Design Pattern for CMS builds

Mediator Design Pattern for CMS builds

My approach to dynamic CMS content using Mediatr (and Automapper)
1 Minute Read
Blog Post
Episerver - Initial thoughts

Episerver - Initial thoughts

My first thoughts on Episerver after five years on SDL Tridion and Contentful, including its code-first approach and the InitializableModule.
2 Minute Read