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Introducing Optimizely Content Seeder: Seed Your CMS from Code

Introducing Optimizely Content Seeder: Seed Your CMS from Code

Seed Optimizely CMS 12 and 13 with pages, blocks, media and Visual Builder sections from a fluent C# definition, with optional AI-written content.
3 Minute Read
Blog Post
Introducing Optimizely Feature Flagging: Flag Your Content Model

Introducing Optimizely Feature Flagging: Flag Your Content Model

Feature flag Optimizely CMS content properties without code changes: visibility, validation, editors and whole content types, with any flag provider.
2 Minute Read
Blog Post
How to Build Optimizely CMS 13 with Visual Builder in .NET

How to Build Optimizely CMS 13 with Visual Builder in .NET

A code-first guide for .NET developers moving from Optimizely CMS 12 to 13: Visual Builder, ExperienceData, Sections, Elements and tag helpers.
7 Minute Read
Blog Post
Your Optimizely Opal Is Probably Burning Carbon It Doesn't Need To

Your Optimizely Opal Is Probably Burning Carbon It Doesn't Need To

Four patterns Opal users may be getting wrong: inference levels, oversized tool responses, missing output constraints and no response caching.
6 Minute Read
Blog Post
How CMS Implementations Need to Change for GEO and AEO

How CMS Implementations Need to Change for GEO and AEO

AI systems are now often the first contact between your content and its audience. Why a CMS built purely for SEO isn't ready for GEO and AEO.
18 Minute Read
Blog Post
Introducing MicroMediator: A Lightweight High-Performance Mediator for .NET

Introducing MicroMediator: A Lightweight High-Performance Mediator for .NET

Why MicroMediator exists, how it compares with other mediator libraries and how it fits into .NET projects, including Optimizely CMS builds.
2 Minute Read
Blog Post
Looking back at Optimizely in 2025

Looking back at Optimizely in 2025

Optimizely's 2025 shift to a unified execution loop, and how agentic Opal AI and integrated data drive learning velocity for developers and marketers.
4 Minute Read
Blog Post
Building Faster Feedback Loops with Opal: Two Hackathon Projects

Building Faster Feedback Loops with Opal: Two Hackathon Projects

Two Opal Hackathon projects, ClarityFlow and Opal Events, that extend Opal with the Optimizely.Opal.Tools SDK to bridge the gap between data and action.
4 Minute Read
Blog Post
Open Optimizely CMS in a New Tab – Instantly

Open Optimizely CMS in a New Tab – Instantly

A free Chrome extension that opens the live view of the Optimizely CMS page you're editing in one click. No right click, no new tab, no faff.
1 Minute Read
Blog Post
From Agentic Theory to Practicality: Using Optimizely Opal’s Instructions Feature

From Agentic Theory to Practicality: Using Optimizely Opal’s Instructions Feature

A practical look at Optimizely Opal's Instructions feature, from built-in agents to custom instruction workflows, for teams scaling AI content.
4 Minute Read
Blog Post
The Fragment Conundrum

The Fragment Conundrum

Working with Optimizely SaaS, GraphQL fragments and headless front ends, with practical fixes using .NET BFF APIs, GraphQL.NET and modular content.
2 Minute Read
Blog Post
Leveraging Optimizely’s AI Agents: Embracing the Agentic Future

Leveraging Optimizely’s AI Agents: Embracing the Agentic Future

How Optimizely's AI Agents use agentic AI to run complex tasks on their own, and what that means for digital workflows and technical leaders.
2 Minute Read